Gold Bond

Problem: Rejuvenate a 100-year-old, masculine brand with a medicated heritage into a modern line of feminine skin care lotions.

Solution :  Use the brimming enthusiasm we found in consumer letter, after letter, after letter...

Result: With an average of 37% annual growth, Gold Bond Ultimate lotion soared past Lubriderm, Curel, Keri, Neutrogena and Dove.

Campaign Included: TV Print and digital