Frog Kiss

Problem: 
How to  immediately communicate that a show that has the classic childhood storybook name “frog kiss”  contained racy adult humor that worked on several levels and still was appropriate for children.

Solution:  
We decided on an image that at one glance was both scandalous yet innocent. We coupled this with a tag line that played off the the same type of double entendre that was prevalent in  the show. While we had lots of great solutions this one raised to the top because it solved the problem so dead-on.

RESULT: 
The creative won the business