Silence! The Musical

CHALLENGE: 
Immediately communicate that this is a humorous parody of the original film

SOLUTION: 
Every piece of communication played of the parody and humor. The Key Art was a humorous reinvention of the original movie poster shot with the lead actress from the musical. The TV spot was a parody of a movie trailer
RESULT: 
The show had amazing success here in New York and also went on to have successful runs in both both Los Angeles and Cape Town, South Africa.

The TV spot won a platinum ADDY award